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Philosophy

Users First

We don't plan solutions for problems we haven't heard. Our approach is:

  • Start with user feedback and real problems
  • Use the right tool for the job - from manual solutions to AI
  • Focus on the problem, not the technology
  • Everything else is mutable

Feedback and Plan

Our development cycle:

  1. Gather user feedback
  2. Identify patterns and pain points
  3. Plan and prototype solutions
  4. Get more feedback
  5. Iterate and improve

Apple Outside, Git Inside

We combine two powerful philosophies:

  • Apple Outside: Beautiful, intuitive user experiences
  • Git Inside: Robust, immutable, versioned solutions

This means:

  • Clean, simple interfaces
  • Reliable, traceable backend systems
  • Version control for everything
  • Clear documentation and history

Our Inspiration

Companies We Admire

  • Stripe: Developer-first approach
  • Apple: User experience excellence
  • Intercom: Customer communication
  • Vercel: Modern web development
  • Slack: Team collaboration

Technical Influences

  • Unix: Do one thing well
  • Git: Version everything
  • TypeScript: Type safety
  • React: Component-based UI
  • Supabase: Open source backend